Creativity is an art, an attitude; and an action.
Creativity is found in every living organism, it is found in the very source of life, and within its creation – for creativity to flourish it simply just needs the right environmental leadership for miracles to happen.
I believe creativity comes from pure inspiration and may come to us at any time and any place. In a business setting, a collective group coming together within a collective intelligence framework can be the catalyst of brilliant ideas and innovation, especially when the framework is built around an accepted and understood ‘creative process’. A process where everyone comes together in a collective unison, each one sharing his or her ideas, with no judgement or restriction. A framework where every idea is listened to and considered, and where no idea blocks another.
As a creative leader, I take the approach of a creative coach with the constant drive to bring the best out of people and ideas. Never stopping at the first idea and always being tenacious enough to reach for the stars in ideas. As a creative motto I have always believed in going far to come back and follow the process of divergence and convergence of creative ideas - decoding and reassembling every idea to bring the best out of creative brand concepts.
Through a collective and collaborative method, I strive to bring the best people together to explore, discover and disrupt what we know or yet to know, to deliver the best creative journey for the most forward-thinking destination of any brand concept.