top of page

Ghawali

BRAND & RETAIL CREATION

2016

The Group’s first venture into the Oriental fragrance world. A celebration of identity through culture and luxury, Now and forever. Ghawali has been specifically developed to offer a complete fragrance experience which facilitates the rituals of the Oriental Fragrance heritage. This concept is the first oriental fragrance concept of its kind, bringing the rituals of the category to the forefront. It is the ultimate luxury destination for oriental perfumes, with a complete universe for the layering rituals of the category. The store has a warm welcoming luxurious multi-sensorial ambiance, with its open feel and clear floor plan. All facets of the oriental ritual and layering journey are perfectly expressed and discovered by the consumer via dedicated stations throughout the store.

Media Gallery

Anchor 1
OFFER

A luxury olfactive brand
with an unrivaled cultural understanding of the region that creates products designed to keep up with a new generation of customers

VALUES

People-centric Assertive Progressive

POSITIONING

Multi-cultural mix of men and women with discerning taste, GCC and Arab expats, and an age group of 30+

NETWORK

15 doors:
11 Boutiques,
4 Shop-in-shops
E-Commerce

SERVICES

Customisation Personalisation Engraving
Gift Wrapping Ceremony experience

Download full project 

bottom of page