Award-winning store concept, Level Kids, by the Creative lead Linton Crockford-Moore for the Chalhoub Group, designed by FITCH, is the first luxury department store of its kind and an international reference for children’s luxury retail. The evoking digital story and concept created by KIN Design London carried forward the concept stores narrative of the World of Wonders. Video by KIN Design London

Fragment Art installation in Level, designed and developed by UVA, commissioned by Chalhoub, lead by Linton Crockford-Moore. Composed of 421 octahedron frames, ‘fragment’ is a 7.7 metre high site-specific work which hangs within the treble height atrium of the level shoe district – a 96,000 sq foot footwear emporium – situated within the dubai mall, dubai. Designed and developed by united visual artists.

Created by Shed Design, and led by Creative Director Linton Crockford-Moore - the world's most immersive and experiential luxury shoe department store concept of 9,000m2

Created with the brilliant team at HMKM London, and Chalhoub Creative Director Linton Crockford-Moore, Edited Department store TRYANO is a unique retail destination embracing a fantastic memorable, immersive, and indulgent in-store environment, Tryano is designed to make shopping entertaining. The core values of the store, ‘Alive’, ‘Entertaining’, ‘Specialised’, and ‘Remarkable’ which is embedded into the store design and retail experience. Tryano has been created to be a complete sensorial experience. The overarching theme is one of a beautiful garden: the seasons take center stage, acting as host to each of the store product categories which are laid over three floors. Set to become a concept store and an iconic retail destination.

A DIgital immersive experience for TRYANO created by KIN London. Edited Department store TRYANO is a unique retail destination embracing a fantastic memorable, immersive, and indulgent in-store environment, Tryano is designed to make shopping entertaining. The core values of the store, ‘Alive’, ‘Entertaining’, ‘Specialised’, and ‘Remarkable’ which is embedded into the store design and retail experience. Tryano has been created to be a complete sensorial experience. The overarching theme is one of a beautiful garden: the seasons take center stage, acting as host to each of the store product categories which are laid over three floors. Set to become a concept store and an iconic retail destination.

Edited Department store TRYANO is a unique retail destination embracing a fantastic memorable, immersive, and indulgent in-store environment, Tryano is designed to make shopping entertaining. The core values of the store, ‘Alive’, ‘Entertaining’, ‘Specialised’ and ‘Remarkable’ which is embedded into the store design and retail experience. Tryano has been created to be a complete sensorial experience. The overarching theme is one of a beautiful garden: the seasons take center stage, acting as host to each of the store product categories which are laid over three floors. Set to become a concept store and an iconic retail destination.

Award-winning concept store, Level Kids, by the Creative lead, Linton Crockford-Moore for the Chalhoub Group is the first luxury department store of its kind and an international reference for children’s luxury retail. Spanning over 10,000sqm of retail space, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of children’s wear, shoes, accessories, toys, furniture, and specialized services. With every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of luxury clothing, but also with interactive activities to create memorable experiences. The store is a rich storytelling and multi-sensorial premium retail journey, designed to trigger the inner child in all our hearts. Deeply rooted into Level Kids there is a highly imaginative concept narrative of the ‘World of Wonders’ translated consistently and poetically across all the concept’s touchpoints.

Award winning concept by Creative Lead Linton Crockford-Moore, Level Kids is the first luxury department store of its kind and an international reference for children’s luxury retail. Spanning over 10,000sqm of retail space, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of children’s wear, shoes, accessories, toys, furniture and specialized services. With every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of luxury clothing, but also with interactive activities to create memorable experiences. The store is a rich storytelling and multi-sensorial premium retail journey, designed to trigger the inner child in all our hearts. Deeply rooted into Level Kids there is a highly imaginative concept narrative of the ‘World of Wonders’ translated consistently and poetically across all the concept’s touch points.