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Image by Christian Perner



Linton M. Crockford-Moore


Born in the United Kingdom, Linton Crockford-Moore began his career in retail in London after completing his Design studies and later earning his BSc Degree in Applied Business Management at Brigham Young University, Idaho, USA.  Linton moved to Dubai in 2000 and joined the Chalhoub Group where he was responsible for the regional visual identity and brand development for a portfolio of over 20 luxury brands, leading the transformation of creative activity with his drive to set the highest brand standards.

In 2010 he was appointed to the position of the Chalhoub Group, Group Creative Director, leading the creation and guardianship of the group’s retail equity through the design development of its ‘own retail’ luxury concepts, and guardianship of the Group’s corporate identity. Under his guidance and creative vision, Linton’s team of creative marketeers, designers, architects, store planners, forecasters and interior designers have created award-winning category transforming retail concepts for a wide range of brands.

For the past five years, Linton has been fully involved in the strategic development of a wide range of brand creative strategies across an assortment of premium luxury categories, providing creative strategies to guarantee the brands long-term success, specifically during a challenging market outlook.

With a passion for lifelong learning, Linton is currently working toward a Masters of Business Administration (MBA) at the David Eccles Business School, Utah University, USA. In addition to this, as a devoted member of The Church of Jesus Christ of Latter-day Saints, he is serving a church calling as the Stake Communications Director in the region where he lives. 

Linton is also a writer, an extensive traveller, a brand design strategist and a retail authority in the brand design scene that he has devoted the past 20 years to.



RLI Interior Excellence Award 2017

Tryano Department Store, Yas Mall. U.A.E. Collaboration with HMKM London

RLI Most Innovative Retail & Leisure Concept 2017

Level Kids, City Walk. U.A.E. Collaboration with FITCH London

Retail Week International Store of the Year 2016

Level Kids, City Walk. U.A.E. Collaboration with FITCH London

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