Level Kids

BRAND & RETAIL CREATION

2016

Award winning concept, Level Kids is the first luxury department store of its kind and an international reference for children’s luxury retail. Spanning over 10,000sqm of retail space, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of children’s wear, shoes, accessories, toys, furniture and specialized services. With every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of luxury clothing, but also with interactive activities to create memorable experiences. The store is a rich storytelling and multi-sensorial premium retail journey, designed to trigger the inner child in all our hearts. Deeply rooted into Level Kids there is a highly imaginative concept narrative of the ‘World of Wonders’ translated consistently and poetically across all the concept’s touch points

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OFFER

First children’s destination in the region,including: Children’s wear, shoes, accessories, toys, and specialised services

VALUES

Wonderment, Fashionable, Playful, Quintessential

POSITIONING

Aspiring to become the international reference in children’s luxury category expats & tourists

NETWORK

Located in City Walk, Dubai, with
10,000 SQM, 3 floors, and over 300 brands

SERVICES

Level Kids Club: a specialised classroom providing classes & workshops for kids Little Treasures: offers a customised hamper service and gift & baby registry
Little Wonders Room:
playdates, birthdays, activities and events for children & parents Palace Garden: Fancy Dress Atelier, Play area Cherished moments: photography studio F&B: Aubaine (managed by the Group