BRAND & RETAIL CREATION
The Group’s first venture into the Oriental fragrance world. A celebration of identity through culture and luxury, Now and forever. Ghawali has been specifically developed to offer a complete fragrance experience which facilitates the rituals of the Oriental Fragrance heritage. This concept is the first oriental fragrance concept of its kind, bringing the rituals of the category to the forefront. It is the ultimate luxury destination for oriental perfumes, with a complete universe for the layering rituals of the category. The store has a warm welcoming luxurious multi-sensorial ambiance, with its open feel and clear floor plan. All facets of the oriental ritual and layering journey are perfectly expressed and discovered by the consumer via dedicated stations throughout the store.
A luxury olfactive brand
with an unrivaled cultural understanding of the region that creates products designed to keep up with a new generation of customers
People-centric Assertive Progressive
Multi-cultural mix of men and women with discerning taste, GCC and Arab expats, and an age group of 30+
Customisation Personalisation Engraving
Gift Wrapping Ceremony experience